By Brian Shannon and written with Kyan Kosling (@KayKlingson).
June 27, 2025

In the markets, we mustn’t confuse price for value.

Since the markets are an auction process:

  1. 1. Prices represent the levels or ranges where business took place
  2. 2. The current price represents the latest transaction completed, and the present value assigned by all market participants collectively

If everyone agreed that a specific price represented the ‘true’ value, stocks would trade at a fixed price—how boring!

Instead, price is the fastest-moving market variable, and successful traders capitalize on just one thing: Price fluctuations.

Only price pays.

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